Playlab, Inc. asked me
to consider the burger for a burger-themed exhibition at A/D/O in Brooklyn. I produced a simple cypher in which English alphabet letters were represented by burger toppings. I was imagining a dystopian future where an underground resistance-type organization communicated in secret by creating complex custom burger orders at fast-food restaurants. One would get a burger with say the toppings Pepper, Applesauce and A1 sauce which represent the letters R, U and N and would be interpreted as a signal. I sent Playlab an email explaining all this and the turned it into a nice poster available for take-away from mobile wooden carts.
Additional Copy
LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER AVOCADO LATKE BACON ONION
LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER AVOCADO LATKE BACON ONION LATKE JALAPENO BUN 1982 BUN PEPPER CHEESE BUN TOMATO ONION MUSTARD BUN BACON ONION CHEESE PEPPER ONION BUN AVOCADO ONION TOMATO LETTUCE CHILI TOMATO BUN AVOCADO BUN ONION BUN JALAPENO AVOCADO LATKE A1 LATKE AVOCADO LATKE BUN AIOLI AIOLI CHILI KETCHUP PICKLE PEPPER LATKE AVOCADO JALAPENO TOMATO ONION CHEESE PICKLE CHEESE BUN JALAPENO JALAPENO ONION AVOCADO AVOCADO ONION JALAPENO CHILI JALAPENO AVOCADO ONION BACON AVOCADO MAYO ONION PATTY AIOLI BUN CHILI ONION PEPPER LATKE JALAPENO CHEESE MAYO ONION KETCHUP PATTY ONION AVOCADO ONION PEPPER PATTY ONION PATTY PATTY ONION PEPPER PESTO MAYO PICKLE BACON APPLESAUCE JALAPENO AVOCADO PESTO BUN AIOLI MUSHROOM PICKLE PINEAPPLE ONION PEPPER MAYO BUN BACON LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER LATKE A1 MUSTARD PEPPER ONION TOMATO LATKE ONION A1 AVOCADO JALAPENO AIOLI PICKLES CHEESE BUN AVOCADO ONION TOMATO BUN CHEESE PEPPER PICKLES JALAPENO JALAPENO BUN BACON BUN 1000 ISLAND ONION PICKLES KETCHUP PATTY AIOLI BUN AVOCADO KETCHUP PICKLE PEPPER BACON JALAPENO PESTO MAYO LATKE AIOLI ONION BUN PINEAPPLE PICKLE LATKE TOMATO LATKE A1 MUSTARD PATTY APPLESAUCE PEPPER JALAPENO APPLESAUCE LATKE A1 MUSTARD CHEESE MAYO BUN PEPPER BUN CHEESE AVOCADO ONION PEPPER JALAPENO AVOCADO MAYO ONION MUSTARD BUN BACON ONION JALAPENO PICKLE PEPPER LATKE MUSTARD LATKE A1 BUN AIOLI EGG BUN PATTY BUN A1 ONION JALAPENO ONION AVOCADO LATKE AVOCADO AIOLI ONION MAYO BUN BACON LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER PESTO BUN JALAPENO CHEESE MAYO BUN A1 MUSTARD ONION TOMATO AVOCADO PICKLE LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER AVOCADO LATKE BACON ONION LETTUCE ONION KETCHUP PICKLE PEPPER ONION LATKE AVOCADO JALAPENO LATKE A1 AVOCADO PEPPER PICKLE TOMATO APPLESAUCE CHEESE AVOCADO LATKE PICKLE A1 AVOCADO PICKLE AVOCADO MAYO ONION APPLESAUCE A1 LATKE AVOCADO ONION TOMATO JALAPENO AVOCADO BUN AVOCADO ONION JALAPENO
PESTO LATKE MUSHROOM LATKE PATTY ONION TOMATO LATKE BUN TOMATO PICKLE AVOCADO PICKLE PEPPER MUSTARD JALAPENO AIOLI BUN JALAPENO MAYO PESTO LATKE MUSHROOM LATKE JALAPENO AIOLI BUN JALAPENO MAYO LETTUCE APPLESAUCE PEPPER MUSTARD ONION PEPPER AVOCADO LATKE BACON ONION
LETTUCE ONION A1 JALAPENO LATKE JALAPENO AVOCADO PICKLE
PICKLE CHEESE ONION BUN A1 JALAPENO LATKE TOMATO ONION PICKLE PEPPER ONION MUSTARD PICKLE A1
BUN PATTY PEPPER LATKE AIOLI 2017
This project was commissioned by PLAYLAB, INC for A/D/O. Images taken from the PLAYLAB, INC website.